In 2007, before all financial hell broke loose, over 70% of all corporate profits in the United States came from finance. Corporations were making more money loaning people money to buy their goods and services than they were selling their goods and services and it is no wonder that the whole thing fell apart. The best and brightest young people were drawn to Wall Street like moths to a flame and played with statistics and financial instruments while our best jobs got shipped to Asia.

Guess what? The jobs are coming back. Companies like General Electric are renovating plants and bringing jobs back spurred on by the new emphasis on making things and the accompanying emphasis on creativity. I read a great book yesterday called Creative Intelligence, Harnessing the Power to Create, Connect, and Inspire and I can’t recommend it highly enough. During the next few blog posts, I’m going to tell you about the principals of this book because it turns out that there are a lot of creative people, just like us, who are taking leadership roles in our society.

The author, Bruce Nussbaum, is a journalist, college professor and someone who has been on the forefront of the technology revolution that has changed all of our lives. He took a look at creativity from the ground up, wondering how we measure it and even how we define it. He breaks it down into¬†5 manageable components Knowledge Mining, Framing, Playing, Making and Pivoting. I was so changed by this view of creativity that I was A. Instantly jealous, I thought I knew a little about creativity and B. Affirmed, I’ve known that we at MAC have been onto something for a while and I can’t wait to tell you about it.


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